AquaTru
Project
E-Commerce Web App
Role
UI/UX Design
Front-end Development
Project Summary
Ideal Living has historically focused on DRTV. They are currently transitioning to a more traditional digital marketing approach. As a result, all brand websites will be redesigned to better utilize fundamental UX and e-commerce-specific design principles to increase sales.
Strategy
Each design project begins with a kickoff meeting with brand managers to discuss needs, review creative brief, identify project goals, timeline, and measures of success.
Project Goals
01
Increase customer base and conversion rate
02
Establish trust and credibility
03
Differentiate brand from competitors
04
Inform public about water safety
05
Improve user experience
Research & Analysis
Based on the outcomes of the Strategy phase, a specific research approach and methods are determined. Data is collected and organized information about the user experience to determine current experience and proposed modifications.
Methods Used
Heuristic review
Competitor Analysis
Metrics Analysis
User Journey
User personas
Learnings
Because there is a need to create landing pages for multiple marketing funnels, a User Interface Kit was developed for the AquaTru brand to ensure consistency of messaging.
Design
Deliverables
Wireframes
UI Kit
HiFi Mockups
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